Etiquette
Summary
CLIENT
Chandler Hall | Freelance | Spring 2023
Problem to Solve
Create a logo for a Christian based thrift brand. The goal of this venture is to use clothes as a social bridge to connect people together as well as give them confidence in what they wear. Some of the nouns used to describe this brand were: vintage, timeless, bold, simplistic.
Creative SOLUTION
Based on the goals of the client and the words used to describe we were able to find an appropriate logo to fit their needs and vision. I wanted to focus on the being “bold” but also “clean”. The lines are thick and inspired by graphic designer Aaron Draplin. I used my love of geometry to illustrate a hanger but made it feel more like an elegant icon to frame the company name.
“Garrett cares for his clients projects down to every detail. He is really passionate about seeing his clients succeed and I’ve seen that through the various and spontaneous projects I’ve done with him. 10/10 would recommend him to anyone looking for graphic design work.” - Chandler Hall
Applications
Process
